Instagram engagement groups are they worth it?
Instagram engagement groups have a topic of discussion since IG made its debut in 2012.
With the constant changes of the algorithm and the demand for getting eyes on content, engagement groups often seem like the way to get consistent likes, comments, or even saves on posts. But are they really worth it?
What are Instagram engagement groups
Instagram engagement groups are created in two ways. One is within the Instagram app itself, and the other is on a third-party app called Telegram.
Basically, a group of people can be entered into a DM chat group within the Instagram app. From there admins or individuals of the DM group can set “rules” and regulations on how the group will work
(i.e send emojis when a new post is up, comment and like 24hrs before posting, etc.)
The same type of thing happens on the third-party app Telegram as well. The difference is that it’s not through the actual Instagram app itself and more people can be added to threads.
If those in the group follow the rules, supposedly it triggers the Instagram algorithm to think that a post is getting a high response rate faster, thus showing content to a larget audience. But it’s not as it seems.
Why Instagram engagement groups don’t work
It may seem like having a group of people in a set chat will work, but it doesn’t. First off, many people don’t follow the set rules and will often not reciprocate prior to engagement or even follow those in the group.
Next, not everyone is on their app 24/7 to make sure that they’re caught up on Instagram groups. So by the time a post goes up most likely, it won’t receive immediate engagement due to not all members of the group being present.
Finally, being in these groups don’t allow for authentic engagement. Yep, even though people are liking, commenting, and saving it’s not genuine.
If you genuinely want your post to be seen and liked by others who actually value your content, then Instagram groups aren’t the way to go. It’s not genuine and chances are you are setting yourself up for hassle within a group.
Instagram can detect bot-like actions
While this isn’t confirmed for DM groups specifically, I do know that if repeated actions are done over and over again (same comments specifically) Instagram could potentially flag your profile as doing bot-like actions.
Instagram engagement groups are the perfect scenario for your profile to get potentially “action blocked“. Especially if the same comment and like actions are repeated.
Instagram engagement groups don’t actually increase engagement
Take it from someone who has tried a handful of these engagement groups over the last few years. While some have proven to be great networking opportunities, Instagram engagement groups are a hassle and don’t boost engagement authentically.
I’ve also watched people strictly rely on Instagram engagement groups for engagement and it’s been seriously heartbreaking to watch as their reach plummets due to not actually creating a genuine audience.
In the end, engagement groups aren’t the way to go
From not creating a real audience, no reciprocation, potential action blocks, and just overall hassle… Instagram engagement groups don’t work in the long run.
I’ve even heard that if you are looking to work with brands that there will be clauses within the contract stating “that uses of IG groups will potentially terminate a contract.” So if you’re a content creator or potential influencer stay away from these groups.
But I’m just one of many who have had experiences with these Instagram groups. Let me know below your thoughts on them and if you think they’re worth it or not!